Small Business Saturday is right around the corner! While this special holiday is geared towards holiday shopping and supporting retail businesses, it’s also about celebrating the small, local business in your community. And, if you are a local tax firm, that means you too! Don’t write the holiday off as not for you – take the opportunity to get out in your community and thank your clients.
Here are 4 ways to get in on Small Business Saturday as a tax business.
Create an Email Campaign
We are nearing the end of the year, which means your clients should be coming to you for year end planning to ensure they make the right moves. This is the perfect opportunity to thank clients for supporting your small business while encouraging them to come in and get their year end planning done.
While you’re at it, remind them that Giving Tuesday is a great way to get their year end giving done and maybe point them to a few of your non-profit clients or non-profits you’ve done promotions with. You can also remind them to shop local and support the local economy.
Who in your network is holding an event as part of Small Business Saturday? Is there an opportunity to partner up and offer discounts or put flyers out at an event? What about your local Chamber of Commerce or other business association? If you can’t find an event to be a part of, at least go mingle at other local events that day. It’s all about networking and building relationships.
Promote Small Business Clients
Do you have local retailers and restaurants as clients? Give them a shout out on social media for Small Business Saturday. You could highlight them, share events or discounts, or just do a post about Small Business Saturday and tag them.
Send Out Holiday Cards
It’s officially the Holiday Season, right? Why not send out personal, handwritten cards to clients thanking them for their business – and for choosing local? You will likely be the first business to send out holiday cards, which will be memorable for sure.
Embrace Small Business Saturday with open arms and get in on the action! You’re a small business too.