With tax season about to start, it’s important to make sure you have an online review system in place for your clients to share their experiences. It may seem like just one more thing to do, but online reviews impact close to 70% of purchasing decisions and roughly 80% of people see them as a trusted source. That’s some pretty amazing statistics!
It’s FREE advertising!
A satisfied client is like gold! If you have clients singing praises about a job well done, you should be asking them to write an online review for you. You can set up free business listings on Google and Yelp. These are obvious places people use to search for information about a company they are considering to do business with. Then you can link them to your website and your clients can simply click and write a review. It’s as simple as that! Word of mouth is always the best form of advertising!
Prospective clients look for businesses with reviews
Think about it. If you’re looking for a new business to handle your tax return, are you going to select a place that has no reviews? Probably not. Luckily, we don’t have to go into a business relationship blind anymore. There are resources at our fingertips. Utilizing an online review system takes some effort and you do want to manage it regularly, but it really can bring in a lot of new business for you.
Don’t be afraid of a negative review – sometimes they can work in your favor
It’s normal to worry about getting a negative review. If you do get one, consider it an opportunity to turn that experience around and create a raving fan for your business. How you handle an unhappy client says a lot about you and your business. Do what it takes to make things right and it could bring in even more clients! Hiding them can even make your business seem a little too good to be true. It’s impossible to make all people happy all of the time. So, don’t hide your negative reviews. Being transparent is important and can even help you look more realistic and trustworthy.
More people will find your business if you have online reviews
Having a presence on Google and Yelp can get your business seen more, increase your search engine optimization (SEO) rankings, and help people find you over your competitors. Online reviews play a role in helping you get seen online because the search engines see them as valuable information. Make sure you respond to all of the reviews you receive – the good and the bad. Showing your appreciation and concern goes a long way in the digital world we live in today.